Playboy Architecture
Bachelor Pad (Research Exhibition)
by Experimental Jetset
Title | Playboy Architecture
Curator | Beatriz Colomina
Commissioned by | Bureau Europa Maastricht + Princeton University
Type | 1:1 Model / Bachelor Pad (Research Exhibition)
Date | 29 September 2012 - 9 February 2013
Location | NAiM/Bureau Europa Maastricht
Architecture | Herman Verkerk & Paul Kuipers (EventArchitectuur)
Graphic Design | Experimental Jetset
Construction | Brand, Broek & Erkens i.s.m. Landstra & De Vries
Photography | Johannes Schwartz
Images process | Paul Kuipers
Playboy Architecture
Playboy Architecture, 1953-1979 explores the crucial role of modern architecture - buildings, interiors, furniture, cities and product design - in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction. Through an extraordinary quantity of architecture and architects featured in Playboy, the magazine played an important role in informing the public, particularly American men, about design and architecture in relation to literature, politics, art, lifestyle and fashion. Looking at the changing nature of Playboy architecture not only provides a way of understanding how Playboy’s project changed from the mid 1950s to the late 1970s; it also reveals how Playboy’s idealized world became a reality that was ingrained into America’s national identity and had a massive global impact.
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